“We’re all mad here.” Built for the ones who notice the weird shit — the signs, the patterns, the recurring numbers that seem to show up right when they’re meant to. The Eleven Ten logo was born from numbers Seb kept seeing, turning coincidence into something worth wearing. Featuring Lucky from an original drawing by Seb, rocking his mum tattoo as a nod to the people, memories, and stories we carry with us. Finished with the back print: “Just because you’re paranoid doesn’t mean they’re not after you.”